top of page



Anabel Poh (1998, Singapore) is a CMF designer, material strategist, visual storyteller and innovator specialised in textiles based in the Netherlands.


She works within the field of sustainable material innovation for the fashion, interior & automotive industries. She is an empath; designing for strong emotional resonance with people, objects and the world around them. Her Southeast Asian heritage and innate sensitivity to materials have drawn her to explore many forms of crafts, specifically within textiles. She was the luxury and material innovations team lead at KHALIL Design. She graduated from the Department of Wellbeing, Design Academy Eindhoven, with her project “Meaningful Deconstruction” which won the Jury Award from petit h, Hermès. Her social design project, The Old School Club, was also nominated for the Planetree Design Award for its impact on lasting knowledge within communities. In 2022, Anabel co-founded UNCOLOUR Studios, a textile start-up that focuses on sustainable printing within the textile industry and is currently supported by the COSME Programme of the European Union. Within UNCOLOUR Studios, she is currently developing the first 100% bio-based and biodegradable silkscreen ink.

Besides this, she has been actively working with organisations such as State of Fashion in the Netherlands and the Or Foundation in Ghana to critically and strategically redesign existing wasteful and extractive systems within the textile and fashion industry. She is also a committee member of the emotional durability research at Wageningen University. It is a project with companies, policymakers, institutes and designers to analyse and propose ways to motivate consumers to maintain and repair products that are also beneficial for companies.

Her works have been shown largely during the Dutch Design Week in Eindhoven (NL), Palais De Tokyo in Paris (FR), Ways of Caring Biennale in Arnhem (NL), Nationaal Glasmuseum Leerdam (NL), 38CC Gallery (NL) and Ghent Design Fest (BE).


Happy Clients



Unique CMF Strategy

  • Development of a cohesive and effective visual identity for products

  • Selection of appropriate colours, materials, and finishes for products

  • Sourcing and evaluating different materials, finishes, and colour options

  • Creating a library of approved options for use in product development

  • Providing guidelines for the use of colours, materials, and finishes across all products

  • Create inspiring forward-thinking, impactful and trend-oriented reports and books that inform the material development and curation

Sustainable Textile Design

  • Creation of innovative and original textile designs and concepts for a wide range of applications, including fashion, interiors, and industrial products

  • Development of unique textile patterns and motifs that reflect the client's brand identity, style, and market trends

  • Expertise in fabric composition, yarn selection, dyeing techniques, and printing methods to achieve the desired look and feel of the textile

  • Specialised in sustainable innovation relating to fibres from agricultural waste, planet-friendly dyes and inks etc.

  • Collaborating with manufacturers and suppliers to ensure the best quality materials are sourced and utilised

  • Providing expert advice on colour selection, texture, and other design elements to create a cohesive and visually appealing product line

  • Utilising CAD software and digital design tools to create detailed visualisations and specifications for production

  • Conducting thorough research and analysis of the market, including trend forecasting and competitor analysis, to ensure designs are relevant and competitive

  • Continuously staying up to date with emerging trends, new technologies, and techniques in textile design to provide clients with cutting-edge and innovative designs.

Equitable Business Design

  • Analysing and identifying opportunities for growth and improvement within a business or organisation

  • Engaging with the company's environmental, social and governance strategy to ensure an equitable business 

  • Developing comprehensive business strategies that balance people, planet and profit

  • Conducting market research and competitive analysis to identify industry trends, consumer needs, and opportunities for innovation

  • Creating compelling visual presentations and reports to communicate complex insights to stakeholders

  • Utilising design thinking methodologies to identify and solve complex business problems

  • Collaborating with cross-functional teams to develop and execute strategic initiatives

  • Continuously staying up to date with emerging trends, new technologies, and best practices in business design to provide clients with cutting-edge and innovative solutions.

Global Positioning

  • An extensive network of textile manufacturers (tier 2 & 3), mills and start-ups in Europe and Asia, specifically in Singapore, the Netherlands, Portugal and Germany.

  • Experienced in attending innovative material trade fairs such as Material District, Singapore Design Week, Heimtextil, Techtextil, Milan Design Week, Dutch Design Week

  • Expand the reach and hold of businesses within European and Asian textile and fashion manufacturing

  • Enter new industries such as automotive and interior architecture

bottom of page